Privacy Policy


This privacy statement discloses the privacy practices for Ryka FIT is a division of Caleres, Inc. This policy has been updated as of 01/18/2018.

Caleres, Inc. is the sole owner of the information collected on this site. This information will not be shared with, sold or rented to others in ways different from what is disclosed in this statement.

This privacy statement will notify you of:

  • The information collected from you through the website
  • How the information is used
  • With whom the information may be shared
  • How you can correct any inaccuracies in the information



Information is collected from users at several different points on this website, including registration and order forms. We may use this information in the following ways:

When you provide your information to Ryka FIT, we may share that information with one or more of our Caleres, Inc. websites.


In order to streamline your shopping experience, we recommend that you complete our registration form. During registration you are required to give personal contact information (such as name and email address). By registering your account information, you are able to take advantage of special offers and e-mails about new promotions, fashion trends, site and service announcement updates, etc. It is also more convenient for a registered customer to make purchases online. On the order form, you must provide contact information (such as name, billing address and shipping address) and financial information (such as credit card number and expiration date). We use this information for billing purposes and to fill customer orders. If we have trouble processing an order, we will use this contact information to get in touch with you.


From time to time our site requests information from users via surveys or contests. Participation in these surveys or contests is completely voluntary. Therefore, you have a choice whether or not to disclose the information requested including contact information (such as name and shipping address) and demographic information (such as zip code and age level). Contest information will be used to administer the contest, including notifying the winners and awarding prizes. Survey information will be used for purposes of evaluating, monitoring or improving our business or this site. We may share this information with our service providers who perform services such as gathering survey data or facilitating contests on our behalf, but we do not authorize these providers to disclose or use your information for any other purpose.

Our users are given the opportunity to "opt-out" of having their information used for purposes not directly related to our site at the point where we ask for the information. For example, our Customer Account information form has an opt-out mechanism so users who register with us but don't want any marketing material can keep their email address off our lists. If you no longer wish to receive our promotional materials, you may opt-out of receiving these communications by using the unsubscribe option at the bottom of any email communication you receive or by clicking here.


A cookie is a short string of data that lets our website remember who you are, serving much like a unique membership ID. We use cookies to remember reference keys to some of your search preferences, express checkout capabilities and other site preferences so we can provide a more convenient experience during your next site visit.

We don't store any personal information in the cookie--it's really just a combination of numbers and letters that uniquely identify your computer. We absolutely don't store any credit card or financial data in the cookie. All real account information and transaction histories are kept in our secure database. When you leave our site, we terminate our interaction with the cookie. The cookie stays on your computer, and you can delete it anytime you'd like, but that means that you'd need to login again and re-enter any preferences you have set.


We may collect information automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses and information collected through cookies, web beacons, or and other tracking technologies. We use IP addresses to analyze trends, administer the site, track users' movements, and gather broad demographic information for aggregate use. We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services.


Some web browsers have a “do not track” feature that lets you tell websites you visit that you do not want to have your online activities tracked. These features are not yet uniform across browsers, so this site is not currently set up to respond to those signals.


We use outside shipping companies to ship orders and mail catalogs and a credit card processing company to bill users for goods and services.

We may partner with other parties (including affiliated companies) from time to time to provide specific services on our behalf such as marketing, analytics, data hosting and processing, and similar services. The personal information we collect may be shared with these other parties so that they may provide these services to us.

Note that some of these other parties and affiliates may be located outside of the country in which you reside, including in the United States, and your personal information may be collected, used, disclosed, stored and processed in such jurisdictions for the purposes described in this privacy policy.

We use a third-party service provider to serve ads on our behalf across the Internet and sometimes on this website. These providers may collect anonymous information about your visits to our site and your interaction with our products. They may also use information about your visits to this and other websites to target advertisements for goods and services. No personally identifiable information is collected or used in this process.

The personal information you provide may be combined with other personally identifiable information (such as demographic information and past purchase information) available from our records and other sources. This information will be used to make our future marketing efforts more efficient.


From time to time, this site may contain links to other websites. We are not responsible for the privacy practices of such other sites. This privacy statement applies solely to information collected by this site. We encourage our users to be aware when they leave our site and to read the privacy statements of each website that collects personally identifiable information.


We reserve the right to disclose information about you when we believe disclosure is appropriate to comply with the law, or if we believe disclosure is necessary to protect the rights, property and interests of Caleres, Inc.


We take steps to protect our customers’ information against loss or theft, as well as unauthorized access, disclosure, copying, use, or modification, both online and off-line

When our online registration form or order form asks you to enter sensitive information (such as credit card number), that information is encrypted and is protected with Secure Sockets Layer (SSL) encryption technology. While on a secure page, such as our order form, web browsers (such as Microsoft Internet Explorer, Google Chrome, or Apple Safari) change to “locked” status as opposed to un-locked, or open, status used for general internet searches or browsing.

While we use SSL encryption to protect sensitive information online, we also strive to protect user information off-line. All of our users' information, not just the sensitive information mentioned above, is restricted in our offices. Only Associates who need the information to perform a specific job (for example, our billing clerk or a Consumer Care representative) are granted access to personally identifiable information. Furthermore, all Associates are kept up-to-date on our security and privacy practices. Our Associates are regularly notified and reminded about the importance we place on privacy, and what they can do to ensure our customers' information is protected. Finally, the servers on which we store personally identifiable information are kept in a secure environment.


It is sometimes necessary to email our users regarding site and/or service updates. For issues directly relating to your account, or to provide services you have requested, we may communicate with you phone.


If your personally identifiable information (such as your zip code) changes, or if you no longer desire our service, we will provide a way for you to correct, update or remove your personal data provided to us.


Any changes to our privacy policy will be posted on our website so our users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. Additionally, if at any point we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will notify you by email. At that time, you will have a choice as to whether we use your information in this different manner. If you feel that we are not abiding by our posted privacy policy, you should first contact:

Ryka FIT, Customer Service 


California Civil Code Section 1798.83 permits customers of who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please write to us at the following address:

Ryka FIT, Customer Service
8300 Maryland Ave.
St. Louis, MO 63105